1. As far as I can tell you just sell your products at the Central Market, are you planning on launching your product in grocery stores and other retail outlets (or have you already)? If so will it be local, national, or international?
We’re currently selling our products directly to consumers at Central Market. We also sell our products through a few local grocery stores (this makes up a very small portion of our overall sales). That said our goal is to take what is currently a very local product and target a national audience.
2. I see that when people buy your product it is fresh (produced within 48 hours). If you branch out will this change? I would assume that the bottles of horseradish would sit on the shelves for more than a couple days. If so, what would your freshness claim be?
The competition brief states that if you buy our prepared horseradish product it was produced within 48 hours of your purchase. This statement can only be true when you buy our product fresh from Central Market. Once we sell our product to a local grocer we can no longer make this statement. That said, our freshness claim can only be made about products we sell directly to consumers. One more reason for consumers to buy directly from the source.
3. I know that you want to target “foodies,” but is this primarily targeted towards local people, a national market, or a international market?
As stated earlier we’re primarily targeting “Foodies” in the United States.
