The following are a few questions I received from an instructor at the Academy of Art in San Fransisco and my answers. I hope these can be helpful to others as well:
1) ” Long¹s horseradish is a family-owned and operated business based in
Lancaster, Pennsylvania*, a historic community made famous by the Amish.”
Q: Is your product created by Amish or is the Long family Amish? Could you
let me know if and how your product is affiliated with the Amish community.
Nope – not created by Amish, nor is the Long family Amish. The only thing that really ties our products/business to the Amish community is the fact that we do business in Lancaster Pennsylvania. We prepare and bottle our horseradish on Central Market where there are a number of Amish stand holders.
2) Do you currently have any literature you can share regarding your
product? How it’s made, your variety of offerings, or even anything you put
out in front of your booth to help sell the product.
We really don’t have any literature at all. No business cards either. We have truly done NOTHING to promote our business in 5 generations.
The four most popular products we sell are our Pure Fresh Grated Horseradish, Gourmet Horseradish Mustard, Cocktail Sauce, and Horseradish Pickles. In addition to these products we also have a Horseradish Barbecue Sauce, Horseradish Jelly, Horseradish Cheese Spread, and a few flavors of Horseradish Marmalade.
Our best sales tool is a fan that blows the smell of our horseradish into the aisles at Central Market while people walk by. Some people even stick around in front of the stand just to ‘clear their sinuses’ for a few minutes.
3) Do you have any recipes that your horseradish is a must have with?
I’m the wrong guy to ask as I’m a bit biased. I like it (our pure fresh grated horseradish) on everything from dark chocolate, to roast beef, to pasta dishes. I’d say nothing is off limits though. Everyone’s taste is going to be a bit different, but if you like it hot and fresh buy Long’s.
Do you have any information on the ingredients and/or nutrition facts that need to go on the jar labels.
mrmichaels – I’ll try to post a photo or two of the labels that we’re currently using for three of our four main products (the horseradish pickles don’t yet have a label of any kind). This will give you the ingredients you’re looking for. We do not have the nutrition facts tabulated for our products. We will, however, be doing this in the coming months.